Haus of Black Family Crest — Sovereignty Through Structure

Sovereign Family Office

Haus of Black

Sovereignty · Legacy · Stewardship

A family office built on discipline, operated through systems, and designed to outlast its architects.

We don't manage wealth — we architect legacy. Through strategic acquisitions, institutional-grade operations, and sovereign structures, we build assets that compound across generations.

This is not a portfolio. This is a House.

Managing Principals

Shawn C. O'Neil

Sovereignty & Strategy

David Szyszka

Technology & IT/AI Security

Victoria Seawall

Philanthropy & Family Council

Command & Operations

Fortitude Command

Command Center dashboard. KPIs, Opening Bell, AAR, hotkeys.

Standard Operating Headquarters. SOPs, workflows, quick reference.

Brand Portfolio

All brands. Color palettes. Full ecosystem database.

Team roster. 28 humans and machines. Who does what.

Sovereignty Plan

The blueprint. Family office structure. Why a Haus.

Family Invitation

30-day notice. Investor and family intake form.

Investor Case Studies

Race track acquisition strategy. Multi-track bundled acquisition.

Legacy modernization. Three-generation towing business.

Serenity House Apiary

Honey, jams, and AI. Florida apiary operations.

Mobile Wellness

Gyms on wheels. 20ft container fitness centers.

Black Haus Capital

Investment by Inspection. Full marketing site.

Operational cost tracking. Budget vs. actual. P&L dashboards.

Business Plans & Marketing

H&N Business Plan

Growth strategy. 944 calls analyzed. $350K Year 1 target. Dutchess County.

Call Data Analysis

944 dispatch records. Revenue by type. $863 accident insight. Geographic hotspots.

H&N Hauling Brand

Commercial marketing shell. Neon green + black. SEO & Google Ads strategy.

HAR Brand Architecture

Full umbrella org chart. Entity structure. Fleet branding. Domain portfolio.

Tampa 3-DBA Shells

Clearwater + Tampa + St. Pete. SEO, Google Ads, websites, GBP setup.

Tampa Launch Playbook

90-day launch. Trucks, drivers, dispatch, insurance, yard ops, timeline.

Green Cone Strategy

$790 visual brand dominance. Neon green cones. Every truck. Every market.

HAR Financial Model

Consolidated P&L. All entities. $822K Yr 1 → $2.2M Yr 3. Haus Money doctrine.

H&N Towing Biz Plan

Consumer towing shell. Market analysis. $355K Year 1. 4 revenue levers. Dutchess County.

H&N Towing Marketing

Consumer lead gen. Google LSA + GBP. $28K annual budget. 14:1 LTV:CAC ratio.

H&N Hauling Biz Plan

Commercial hauling shell. 7 service lines. $108K Year 1. Neon green + black brand.

H&N Hauling Marketing

Commercial lead gen. Outbound sales + Google Ads. Pitch scripts. $12.9K budget. 80:1 LTV:CAC.

Brand Ecosystem

Life by Discipline. Ecosystem hub and Shopify store.

Hauling Ass Racing

Dirt track dominance. Chili Bowl bound 2027.

HAULINGASSRACING.COM

Life by Discipline

The brand. The lifestyle. The standard.

LIFEBYDISCIPLINE.COM

AI Chief of Staff. Strategic intelligence.

Shawn C. O'Neil

The Architect. Personal site.

SHAWNCONEIL.COM

Discipline Is Doctrine

The philosophy. The movement.

DISCIPLINEISDOCTRINE.COM

Investigation Wall

Research and investigation platform.

INVESTIGATIONWALL.COM

Music project. 5-volume series.

LIFEISDIVINE.AI

Humanity On Trial

Documentary project.

HUMANITYONTRIAL.AI